CRM White Paper
The Boomerang Effect
How Market Dynamics Are Driving Customers Back to the Manufacturer
The internet and big box retailers have changed the way products from MP3 players to garden tillers reach the market. Customers now have a direct pipeline, via the internet, to the name on the label and are going back to the manufacturers instead of the retailers for product support.
Whether or not multi-channel manufacturers have adopted a direct sales model, market dynamics are forcing them to adopt a direct service model.
How can you distinguish your brand given this new market dynamic? Download this whitepaper to find out.
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